Nomad Cook
I’ve collaborated multiple times, across two cities, with world-renowned chef Travis Petersen (Canada). My photography, thoughtfully curated for his United States launch was awarded a three-page spread in High Times Magazine—the world’s leading cannabis publication—spotlighting innovators shaping the future of the cannabis industry.
Moonbrew
Led content direction for Moonbrew’s NYC brand activation, ensuring cohesive visuals and messaging for their magnesium sleep aid supplement.
Planet Nusa x Morning in motions
Supported a launch campaign for Planet Nusa, a lifestyle and fitness brand from the Netherlands, collaborating with Mornings in Motion run club and the iconic Ray’s Bar on NYC’s Lower East Side to create authentic community engagement and local brand presence.
Verde Wellness
Created a high-impact social media wellness campaign for hydro-colon therapy designed to break stigma and spark conversation.
BFLO Hydration
Developed a creative social campaign to drive awareness and foot traffic for a new location of a wellness center chain.
The Rutherford
I spearheaded a collaborative social media campaign with influencer Madeline Hall and The Rutherford, a high-energy sports bar near Madison Square Garden, helping position it as an official Buffalo Bills Backers Bar of NYC and drive community engagement.
Merriweather coffee
Developed ongoing social content with a day-in-the-life feel for an iconic West Village coffee shop, highlighting atmosphere, community, and daily rituals.
OGLXRY
Led direction and creative content production for a new collection drop from designer Brooke Joy Blakely.
Norwood EP
Partnered with Deanna Quinn to launch her debut EP, crafting album artwork and a full personal branding campaign.
