ABOUT Me
Hi, I’m Lanie — an NYC creative shaping stories with strategy, soul, and a unique point of view. I blend documentary style brand storytelling and visual direction to create work that feels emotionally charged, culturally aware, and unmistakably human.
From campaigns and content shoots to rebrands and real-life moments, I’m drawn to anything with personality, intention, and a little edge. Raised on writing and poetry, I approach every frame like a narrative: thoughtful, honest, and meant to be felt.
Outside of work, I’m probably eating soup year-round, listening to Taylor Swift or Flipturn, wandering with no destination and somehow ending up in a thrift store, sipping orange wine or matcha, or aggressively snuggling my cat, Basil.
My values as a creative
I approach every shoot like your personal paparazzi — equal parts hype woman, creative director, and trusted friend. Working with me is meant to feel easy, collaborative, and fully yourself. No pressure to perform, no overly posed moments, no fitting into someone else’s version of cool.
My style leans candid, story-driven, and a little cinematic guided by prompts, personality, and real connection rather than stiff perfection.
The energy I bring into every space is rooted in creativity, authenticity, kindness, and inclusivity. I want you to leave feeling seen, confident, and maybe a little more iconic than when you arrived.
My only rules:
— Come as you are
— Wear your confidence
— Forget the camera’s there
The rest tends to unfold naturally.
Professionalism meets Creativity
I’m a creative director and brand storyteller with a soft spot for big ideas, sharp strategy, and making things feel deeply human. Equal parts editorial brain and internet-native creative, I build social-first campaigns, content ecosystems, and visual narratives that know how to connect.
Before creative became my full-time world, I worked in executive recruiting within manufacturing and other highly regulated industries, partnering with leadership, HR, and compliance teams. Translation: I know how to make complex things make sense, make brands sound like people, and keep creativity grounded in real business understanding.
With an education in English literature, public relations and creative writing, my approach is rooted in storytelling with substance — blending cultural relevance, emotional intelligence, and a strong point of view across video, content, podcasts, e-commerce, newsletters, experiential marketing and brand worlds that actually feel alive.
I like my branding thoughtful, my storytelling immersive, and my content with a little pulse.
